In performance marketing today, teams are drowning in numbers. You have Google Ads, Meta Ads, analytics, SEO tools, email platforms and CRM data. Every platform shows its own metrics, every week brings new campaigns, and every month you have to explain what actually worked and what did not.
Most teams try to fix this with more spreadsheets, more manual checks and more calls. It can work for a while, but it does not scale. CATTIX was created to solve exactly this problem
It is an AI-powered marketing assistant and platform that connects to your advertising and analytics tools, analyzes the data with clear mathematical logic, learns from your feedback, then recommends or executes concrete actions that grow revenue and cut wasted spend.
This intro post explains what CATTIX is, how it works, and why we are building it the way we do.
What is CATTIX?
CATTIX is a specialized AI platform for performance marketing teams. It started with deep integrations for Google Ads and is now evolving into a full suite of performance products. CATTIX will manage and optimize:
- Google Ads
- Meta Ads
- Local SEO and Google Business Profile
- SEO and content insights
- Email and lifecycle marketing in the future
- Google Analytics and similar website analytics platforms
What CATTIX does for Google Ads and Google My Business right now:
- pulls data from your ad accounts and analytics tools
- detects what works and what wastes money
- highlights keywords to pause and search terms to remove
- runs market analysis to find new opportunities
- automates repetitive actions like posts and review replies
- logs every decision so you always know what happened and why
Instead of replacing your marketers, CATTIX gives them a math-powered co-pilot that works 24/7 and never gets tired of spreadsheets.
How CATTIX learns and adapts
CATTIX is not a static rules engine. It is built to learn.
From day one, CATTIX starts building an understanding of your business based on:
- your onboarding answers
- your account structure and historical data
- which recommendations you approve or reject
- the patterns across all projects in the system
Every time you click "approve" or "reject" on a CATTIX suggestion, the platform learns what makes sense for your business. Over time, your instance of CATTIX becomes more personalized:
- less noise and more relevant insights
- better prioritization of actions
- smarter thresholds for pausing, bidding or scaling
On top of that, CATTIX maintains a general insights database across accounts. It never shares sensitive data between clients, but it does learn patterns about what tends to work in certain markets or campaign types. This global learning improves the quality of recommendations for everyone using the platform.
CATTIX as your centralized marketing hub
Most marketing teams operate in silos. Your paid search team, paid social team, SEO team and Local SEO manager all see different parts of the picture.
CATTIX acts as a central hub that:
- connects to your ad platforms, analytics, SEO and Local SEO tools
- applies the same mathematical logic across channels
- shares relevant learnings between modules
For example:
- insights from Google Ads search terms can inform Local SEO content and Google Business Profile posts
- Local SEO performance and search queries can highlight new keyword opportunities for Google Ads campaigns
- winning audiences or locations in Meta Ads can be reflected in Google Ads and other channels
Instead of each tool working on its own island, CATTIX helps your marketing stack behave like one connected system.
CATTIX AI Chat
CATTIX includes an AI chat assistant that sits across every module and:
- understands which module you are currently using and the context you are in
- connects to your raw performance data, company knowledge base and CATTIX insights
- answers questions in plain language right inside the interface
- helps you navigate metrics, explanations and past actions without leaving the screen
For example, you can ask:
- “Which keywords wasted the most budget in this campaign last week?”
- “Why did CATTIX recommend pausing these search terms?”
- “Show me what changed in our Local SEO performance in the last 30 days.”
- “What did we do the last time the cost per lead increased like this?”
Instead of digging through multiple tools and reports, you just ask the CATTIX AI chat and get the exact data, context or history you need in seconds.
Who CATTIX is built for
CATTIX is not a general AI toy. It is designed for teams that live and breathe performance numbers.
Marketing agencies
Agencies that:
- manage many clients and campaigns in different niches
- need a single source of truth across accounts and channels
- want to scale without adding more manual analysts
CATTIX gives agencies a way to standardize math-driven decision-making while still respecting each client’s specific rules and boundaries.
In-house marketing teams
In-house teams that:
- manage one or a few brands with significant budgets
- need to protect every dollar and prove ROI
- want help with complex decisions while staying in full control
CATTIX handles heavy analysis and monitoring so your internal team can focus on strategy, offers and creative.
Founders and growth leaders
Leaders who:
- want to understand what really drives revenue
- prefer concise insights and actions, not 30-page reports
- need a system that is transparent, auditable and safe
CATTIX shows what was done, why it was done and what changed. No magic black box.
If you run performance campaigns and feel your spreadsheets are near the breaking point, CATTIX is for you.
What makes CATTIX different from other AI marketing tools
There are many AI tools today that generate ad copy or try to be a generic marketing assistant. CATTIX focuses on a different game.
Mathematics first, hype second
- every recommendation is backed by clear formulas and defined data windows
- statistical significance and confidence are part of the core logic
- rules for actions, like budget migration or keyword pausing, are transparent and documented
You always know why CATTIX is recommending a change.
Real integrations, not screenshots
- direct API connections to ad platforms, analytics tools and SEO data sources
- structured databases for raw performance data, client-specific insights and general insights
- no messy manual exports or copy-paste workflows
CATTIX is designed for serious, ongoing use, not one-time audits.
Audit trail for every decision
- you can see what was recommended, when, and for which campaigns or assets
- you can see which actions were approved and which were rejected
- declined recommendations are logged so the system can learn what does not fit your strategy
This makes CATTIX highly auditable and easy to trust.
Security and access control from day one
- closed system where accounts are created by the CATTIX team
- strict permissions and license management
- separation between raw data, account-specific insights and general insights
- focus on protecting both your data and your ad spending
You stay in control of who can see what and who can approve which actions.
How to start using CATTIX
The initial rollout is controlled.
New users get access through the CATTIX team so we can:
- connect accounts correctly and securely
- Complete onboarding by replying to CATTIX AI Chat
- set your configurations, rules and boundaries
If you are an agency or a performance team that wants to test CATTIX on real campaigns, you can reach out to explore a pilot and start with a focused set of accounts.
FAQ about CATTIX
Is CATTIX a replacement for my marketing team
No. CATTIX is built as an assistant. It handles heavy, repetitive analytical work so that humans can focus on strategy, creative ideas and execution.
Which platforms does CATTIX support?
The first version focuses on Google Ads, with data from analytics and SEO tools. Support for Meta Ads, Local SEO, SEO modules and email platforms is being added step by step, always with math-based logic and audit trails.
How is my data stored and protected
CATTIX uses separate databases for:
- raw performance data
- client specific insights
- general insights used to improve algorithms
Access is limited, accounts are created manually, and we take security and privacy very seriously. Actions are logged so any change is traceable.
CATTIX is still young, but the vision is clear.
We want to give performance marketers an AI-powered assistant that speaks the language of numbers, sees the full picture across tools and helps make better decisions every week.
If that sounds like the future you want for your marketing, CATTIX is being built exactly for you.
