PPC

Sitelinks are one of the most effective google ads extensions available, yet many advertisers either skip them or set them up poorly. Adding the right sitelinks to your campaigns can increase click-through rates by 20-30 percent and give searchers more reasons to engage with your ad. This guide covers what

If you manage Google Ads campaigns, you already know how much time goes into reporting. Pulling data from multiple platforms, formatting spreadsheets, building charts, and sending updates to clients or stakeholders — it adds up fast. Automated PPC reporting software eliminates most of that manual work, giving you polished reports in

Running Google Ads without proper PPC monitoring is like driving with your eyes closed. Whether you manage one account or dozens, understanding what goes into monitoring PPC accounts can make the difference between profitable campaigns and expensive mistakes. This guide covers campaign monitoring PPC essentials, from the metrics that matter

Discover the best PPC management software for agencies. Learn what features to look for and how AI tools like CATTIX help agencies scale client campaigns.

Learn how to use ad scheduling in Google Ads to show your ads at the right time. Discover dayparting best practices and how AI can automate scheduling.

Running Google Ads campaigns manually takes hours of keyword research, bid adjustments, and constant monitoring. AI changes that equation entirely. Instead of spending your time on repetitive tasks, you can let intelligent algorithms handle the heavy lifting while you focus on strategy and growth. This guide covers practical ways to

Finding the right keywords for Google Ads campaigns used to mean hours of manual research, spreadsheet juggling, and educated guessing. AI keyword management changes that. These tools automate the entire keyword discovery process, giving you more keywords, better data, and faster results than traditional methods ever could. What Is AI

Google's AI Max for Search campaigns is changing how advertisers manage their Search ads. This feature adds AI-powered automation to your existing campaigns, expanding reach and generating ad copy automatically. But with greater automation comes the need for smarter oversight. This guide covers what AI Max does, how

AI agents are changing how businesses manage Google Ads. Unlike traditional tools that require manual input for every action, AI agents work autonomously to analyze data, make decisions, and execute tasks on your behalf. In 2026, Google launched several official AI agents for advertisers, and third-party solutions like CATTIX offer